President’s Advisory Council on Financial Capability

Money as You Learn is an initiative of a coalition of non-profit organizations, teachers, academics, and other experts seeking to implement the President’s Advisory Council on Financial Capability’s recommendations regarding strengthening the financial literacy of the nation’s young people.

  • John W. Rogers, Jr. (Chair)
    Chairman, CEO, and Chief Investment Officer, Ariel Investments
  • Amy Rosen (Vice Chair)
    President and CEO, the Network for Teaching Entrepreneurship (NFTE)
  • Roland Arteaga
    President and CEO, The Defense Credit Union Council (DCUC)
  • Janie Barrera
    Founding President and Chief Executive Officer of ACCION Texas Inc.
  • Ted Beck
    President and CEO, The National Endowment for Financial Education (NEFE)
  • Sherry Salway Black
    Director of the Partnership for Tribal Governance at the National Congress of American Indians
  • John Hope Bryant
    Founder, Chairman and CEO, Operation HOPE
  • Samuel T. Jackson
    Founder, Chairman, and CEO, The Economic Empowerment Initiative, Inc.
  • Richard Ketchum
    Chairman and CEO, the Financial Industry Regulatory Authority (FINRA)
  • Beth Kobliner
    Personal Finance Commentator, Journalist, and Author
  • Marc Morial
    President and CEO, National Urban League
  • Addison Barry Rand
  • Carrie Schwab-Pomerantz
    President, The Charles Schwab Foundation
  • Eldar Shafir
    William Stewart Tod Professor of Psychology and Public Affairs in the Department of Psychology and the Woodrow Wilson School for Public and International Affairs at Princeton University
  • Kenneth Wade
    Senior Community Affairs Executive, Bank of America

The Council’s Youth Subcommittee, chaired by Amy Rosen, spearheaded the recommendation that led to Money as You Learn. Subcommittee members included: John Rogers, Amy Rosen, Ted Beck, Sherry Salway Black, John Bryant, Samuel Jackson, Beth Kobliner, and Carrie Schwab-Pomerantz.

The President’s Advisory Council on Financial Capability was created by Executive Order 13530, which was signed by President Barack Obama on January 29, 2010. The Council’s final report calling for Money as You Learn was issued on February 18, 2013.

The purpose of this website is to inspire educators, families, community organizations, nonprofits, and businesses to embrace Money as You Learn as a tool to strengthen financial literacy in schools as well as to enhance teaching of mathematics and English Language Arts. This website provides guidance but is not intended to endorse or promote specific initiatives.